Hi, I’m logan
I fell in love with events as a banquet server at a country club in college. It was the first time I saw the amount of work that went into creating a few memorable hours for the guests. Over the years, I’ve grown to love the planning process and managing the details that go into bringing an event to life.
After graduating with a BA in Chinese Language and Literature from the University of Virginia, I moved to Shanghai to utilize my Mandarin language skills and explore the international sports market. I started working in social media marketing but quickly realized that I enjoyed live events and working with people the most. In October 2016, I founded Logan Strategy Group to help clients reduce stress around their event production in China, the US, and around the world. In 2019, I moved to Seattle, WA and continue to work events in the US and abroad.
Over the last nine years, I’ve worked with companies of all sizes, including sports teams, brands, universities, non-profits, and couples. I love helping clients create more efficient event planning processes, anticipate challenges during their event, and optimize their budget. My role varies with each project. I’ve served as a sports presentation producer for men’s and women’s volleyball at the 2020 Summer Olympics in Tokyo, produced a hybrid non-profit gala that raised over $1,000,000, and organized the production for a 3,000 person sales conference. led a non-profit’s annual gala, assisted with a VIP reception, stage-managed a college basketball tournament. Other roles include:
Staged managed a team of six stage managers for the Pac-12 Men’s and Women’s Basketball tournaments in Las Vegas
Managed 110+ speakers for five shows for the DNC Caucus meetings
Produced a virtual escape room experience
Transitioned a local political organization’s fundraiser from in-person to online
Led the production team for a 17-day virtual national sales conference for a corporate client for over 1,900 people
Managed the hybrid production for a non-profit looking to move their gala back to in-person but retain the virtual audience
Produced the general sessions for a 3-day, 3,000-person sales kick-off conference
Outside of work, I love exploring new corners of Seattle, trying new sports, and cheering on my favorite sports team. As a former college hammer and javelin thrower, I’m always looking for a new sports challenge. After training to try out for the US Bobsled team for two years and completing driver’s school in Park City in January 2020, I’m now focused on kickball and snowboarding. You’ll often find me playing kickball with my friends in Seattle or building my beginner snowboarding skills.
With over 175 events under my belt, I love leading clients through their event planning process, whether it’s bringing their onstage dreams to life, taking transportation reservations, creating guest movement plans, or executing the day-of rundown.
a little more about me
Favorite food: Jianbing, a Chinese breakfast pancake, & soft pretzels
Dream travel destination: Madagascar
Drink of choice: Black coffee, raspberry lime Spindrift or extra dirty martini
Guilty pleasure TV show: Veronica Mars, RuPaul’s Drag Race, and Golden Girls
My go-to outfit: Black Athleta jumpsuit with pockets
Favorite sports team: All Philly teams (#GoBirds) and the Seattle Storm
Any three people I'd have over for dinner: RuPaul, Mia Hamm, and Sue Bird
My weaknesses: my love of pickles, rooting for underdogs, and emphasis on function over fashion
I plan events for a living because: I love problem-solving in the moment and seeing attendees’ reactions to the event coming to life
In another life, I’d be a: WNBA player (I’d also be 6’3 and could dunk)
My event pet peeve: Event signage (there’s never enough) and thorough pre-event briefings for speakers, event team, and volunteers
Fun fact about me: I was on the drum line in high school where I played snare drum and the quints (5 drums)
MY FAVORITE THINGS IN SHANGHAI
This guide is a culmination of countless emails and suggestions I’ve given friends, family, and clients over the years. It’s filled with my favorite hole-in-the-wall shops, transportation hacks, mouth-watering local snacks, favorite books about China and neighborhoods to get lost in.
Follow me on social media:
“I’ve had the privilege of working with Logan for the past 5 years. From my first event with her in Shanghai to our last event together in Las Vegas, Logan makes my “A Team” every time based on her unique skill set. Not only is she multilingual, but she is an acute problem solver, always one step ahead of every situation. She has a gift of seeing issues before they escalate, handling hiccups calmly with grace and is one of the most resourceful teammates I’ve ever worked with. I find that every event I work with Logan on, I’ll have an idea or thought on how we can better our fan or staff experience, and 9 times out of 10, Logan has already thought of it and is working to bring the idea to life - she’s that ahead of the curve. I’m also always impressed with how fluid Logan is in her role as one minute she’ll be ordering lunch for our team and the next, she’s leading our Commissioner along with Olympians, National Champions, professional athletes and other Pac-12 greats onto the court for a halftime presentation, and she’s comfortable with both those roles, and everything in between. There are no amount of balls in the air that Logan can’t juggle and because of that, she remains at the top of my list to hire for events.”
“Your team is seriously the best in the business! From the stage management, to the in-person graphics, to the sound, and virtual streaming, you nailed it!
I love that I get to show up on that day and be fully present to enjoying the event because I know your team has everything under control. Truly, couldn’t asked for a better crew. Thanks for making it a successful and empowering evening. Looking forward to NEXT YEAR!”